Traffic counts added to RPR commercial reports

RPR is excited to announce practitioners now have the option to include traffic counts in RPR Commercial Property and Trade Area Reports. The data will display actual historical counts as well as Kalibrate’s projected counts, which are based on the last published traffic count, local area trend data and up-to-date demographic information.
Commercial real estate pros can use the new data to:

• Identify and understand traffic patterns and historical trends.

• Analyze and forecast potential customer traffic to detect high demand opportunities.

• Evaluate locations for retail facilities, restaurants, real estate developments, cell phone towers, billboard advertising and more.

Read the full report at